As seen in

Humble Beginnings

Who doesn't love an underdog?  Fight for something you believe in. We fight for those who dare to dream. I hid myself behind beauty products for so long that I was losing the battle with myself.

When I created 10FT I had a personal revolution , "Are these products making me happy? " , we dare you to ask yourself the same question.

Underdog Flex

Building a brand is tough, yes we sold out our first ever product but made no money. We took a gamble and joined our first show, Beautycon London 2017 and although it was a hit, we were understocked and under priced due to a delayed shipment! Was our "luck" beginning to run out? Was it time for me to quit?

Just getting started

I wasn't quitting at all! The brand had its first event & it was stunning! We also had the privilege of debuting our Dreamers Haze collection at Stylist live! Eeek!

After working with a packaging designer and getting started with a top industry brand consultant , we are working towards creating the most special & personable brand to help shape your routine. 

Peek inside

In Your Drawers

The Dreamers Haze Collection

The Dreamers Haze Collection

This collection marked the beginning of where we want to start growing our brand. The feeling of excitement , pops of colour, campaigns, great qual...

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Packaging Series: Design

Packaging Series: Design

Say this with me, "If it doesn't excite, it ain't right!" , packaging should make us feel good. Feeling good can be because you know the material c...

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I Love Beauty! Do you?

I Love Beauty! Do you?

For a long while I hid my personal traumas behind my beauty products. The bigger the trauma the more products I would buy to distract myself, till ...

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SIS, LET'S HAVE A SOCIAL

@10FT