Humble Beginnings

The idea for 10FT was born in the form of a 5 drawer transparent beauty organiser. With minimal uninspiring branding and a self made logo we began to connect with beauty enthusiasts , influencers and professionals to see if our product had any "legs".

Underdog Flex

Building a brand is tough, we sold out our 5 drawer and then the work really began. We took a gamble and joined our first show, Beautycon London 2017 and it was a hit but also left us with unexpected product due to a delayed shipment! Was our "luck" beginning to run out and could we remain relevant or "popping"?

Just getting started

Had our first brand event and it was stunning! We also had the privilege of debuting our Dreamers Haze collection at Stylist live! Eeek!

After working with a packaging designer and getting started with a top industry consultant , we are working towards creating the most special and personable products to help shape your routine. 

In the Glow

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Your store hasn’t published any blog posts yet. A blog can be used to talk about new product launches, tips, or other news you want to share with your customers. You can check out Shopify’s ecommerce blog for inspiration and advice for your own store and blog.

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Your store hasn’t published any blog posts yet. A blog can be used to talk about new product launches, tips, or other news you want to share with your customers. You can check out Shopify’s ecommerce blog for inspiration and advice for your own store and blog.

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