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Humble Beginnings

I love underdogs, I believe we should all fight for something we believe in.

I hid behind my beauty products for so long and convinced myself I created 10FT to help me keep hiding. In reality 10FT forced me to ask the tough but personally revolutionary question "Are these beauty products making me happy?" 

From this point I realised what 10FT was here to do for me and you.

Underdog Flex

Building a brand is tough, yes we sold out our first ever product but made no money. We took a gamble and joined our first show, Beautycon London 2017 and although it was a hit, we were understocked and under priced due to a delayed shipment! Was our "luck" beginning to run out? Was it time for me to quit?

Just getting started

I wasn't quitting at all! The brand had its first event & it was stunning! We also had the privilege of debuting our Dreamers Haze collection at Stylist live! Eeek!

After working with a packaging designer and getting started with a top industry brand consultant , we are working towards creating the most special & personable brand to help shape your routine. 

Peek inside

In Your Drawers

Packaging Series: Design

Packaging Series: Design

Say this with me, "If it doesn't excite, it ain't right!" , packaging should make us feel good. Feeling good can be because you know the material c...

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I Love Beauty! Do you?

I Love Beauty! Do you?

For a long while I hid my personal traumas behind my beauty products. The bigger the trauma the more products I would buy to distract myself, till ...

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