I Love Beauty! Do you?
For a long while I hid my personal traumas behind my beauty products. The bigger the trauma the more products I would buy to distract myself, till ...
Read moreDo you hate mess?
New Dreamers Haze Collection
BEST SELLER
Brand New: The Dreamers Haze Collection
White Pearlescent Beauty Organiser
From £24.97
Grey Pearlescent Beauty Organiser
From £25.97
Pink Pearlescent Beauty Organiser
From £25.97
As seen in
Humble Beginnings
I love underdogs, I believe we should all fight for something we believe in.
I hid behind my beauty products for so long and convinced myself I created 10FT to help me keep hiding. In reality 10FT forced me to ask the tough but personally revolutionary question "Are these beauty products making me happy?"
From this point I realised what 10FT was here to do for me and you.
Underdog Flex
Building a brand is tough, yes we sold out our first ever product but made no money. We took a gamble and joined our first show, Beautycon London 2017 and although it was a hit, we were understocked and under priced due to a delayed shipment! Was our "luck" beginning to run out? Was it time for me to quit?
Just getting started
I wasn't quitting at all! The brand had its first event & it was stunning! We also had the privilege of debuting our Dreamers Haze collection at Stylist live! Eeek!
After working with a packaging designer and getting started with a top industry brand consultant , we are working towards creating the most special & personable brand to help shape your routine.
Peek inside
In Your Drawers